Monday, 11 January 2016

What is SEO?

What is search optimization?  SEO stands for  search engine optimization Search engine optimization (SEO) is "the practice of in... thumbnail 1 summary

What is search optimization?

  •  SEO stands for search engine optimization
  • Search engine optimization (SEO) is "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines".
  • search engine optimization is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.

SEO is a technique for :

  • designing and developing a website to rank well in search engine results.
  • improving the volume and quality of traffic to a website from search engines.
  • marketing by understanding how search algorithms work, and what human visitors might search.

How search engine work ?

  1. Crawling :- Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
  2. Indexing:-  Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
  3. Processing:-Once a document has been crawled, it is saved into a temporary database to be later processed by the indexer. Depending on the search engine, indexing involves applying multiple algorithms to determine the topic of the page, its quality, and how useful a user is likely to find it.
  4. Calculating Relevancy:- It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.


What is SEO Copywriting ?

  • SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms.
  • Its purpose is to rank highly in the search engines for the targeted search terms.
  • Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms.
  • These include the Title, Description, Keywords tags, headings, and alternative text.
  •  The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?

  • When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results.
  • If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.
  • SEO is the process of designing and developing a website to attain a high rank in search engine results.

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